WHAT IS SMO OR SOCIAL MEDIA OPTIMIZATION
WHAT IS SOCIAL MEDIA OPTIMIZATION:
Mostly social media optimization is abbreviated to SMO. SMO is the process of increasing the knowingness of a specific kind of product, brand or event by using a number of social media outlets and communities of interests to bring forth viral publicity with social engagement.
This Social media optimization is mostly considered with RSS feeds, social news and bookmarking sites, as well as social media sites and video and blogging websites. SMO and SEO (search engine optimization) have basically the same goal that is to get high traffic to websites.
HOW TO DO BEST OF SMO
These are the basic steps that you can adpt to get the high SMO results.
Make it easy to share for users by adding share buttons to your content. You should also show the numbers of shares to demonstrate social proof.
Group and display your social icons in a prominent place on your site. .
Group together subscription options such as email, RSS, and newsletters. .
Some content is more readily shareable such as infographics or 5 top tips articles. I think this is partly because it is short and scannable. However, I hope and believe longer but well written content will also be shared. .
Use social login options to make it easy for users to comment. .
social networks pull in rich snippets, data designed to summarise the content of a page. These are very useful for users. The different social networks pull in this data in different ways. Facebook uses OpenGraph, Twitter uses Twitter Cards and Google Plus will take values from OpenGraph, you just need to set up your authorship profile for your rel=”author” tag to work correctly. If you use WordPress you can use theYoast plugin to manage and optimise these rich snippets .
Optimize your title tags for sharing, especially on Twitter where there is a character limit and include your name. .
They really do say more than a thousand words. Include images that add value and include an image that can be used as a thumbnail for your content.